Lead Fulfillment

Infobel: an easy way to complete your target file and increase your client/prospect database.

Infobel lead fulfilment solutions:

Consumer

• Are you looking for a well-worked out data system based on socio-demographic criteria to be able to launch a marketing campaign?
• Do you already have a file and want to analyse the profile of your existing clients, identify a particular target group, compare your data with Infobel’s Direct Marketing database and thus complete your file?

Our added value :

• We identify different target groups within your existing client database;
• We use a detailed range of socio-demographic data, allowing you to split up, target and complete your database.

An automated service, fast and reliable.

1. Automatic standardisation of the file before updating.

Addresses are standardised based on the following information:

• full address (street name & number) – town – postcode

2. Fulfillment.

• Purchasing a high-quality Infobel Direct Marketing file

  Your high-quality marketing file will be created based on the socio-demographic data you select.

• Using your client file or prospecting file as a basis:
  • Based on socio-demographic criteria available, identification of a target group within your address file;
  • Increasing your prospecting database using your target file after deduplication of your data with those in the Infobel Direct Marketing database.

3. Delivery of file: 3 options.

• Delivery in 3 working days.
  Batch: the file is sent by e-mail or in CD/DVD format.
• Real-time delivery.
  Automated batch: the file is posted on an FTP server.
• Transactional service (transaction returned in HTML format).

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